Tools of the trade

Working in new business, I am constantly bombarded with new "tools" of the trade. Tools for strategy, prospecting, cold calling, database creation and maintenance. Today i spoke to someone hawking a service that lists agencies so that marketers can search them according to their needs. What? Who does that? I asked the salesman if companies actually use this service and he claimed that they do if google fails them. Since when do Fortune 500 companies use google to find agencies?

I think if you work in new biz and you need a tool to help you build strategy you should probably switch to another field. If you're a marketer and you use google as a tool to identify your AOR ummm.. give me a call. I know a great digital marketing agency in Union Square whose tools are their amazing creative and strategic thinking.

Take that tool marketers!