Interesting post on the 4A's business development blog from Diane Woodruff on how can we present credentials/capabilities in an innovative and techonologically savvy way. Such a great point, especially now that agencies are hawking their digital ability but yet still sending a hard copy of a deck via snail mail, not exactly technologically advanced?
My agency has tried to up the ante with sending a reel or putting our creds on a ditgial device but I don't think that either of these methods are entirely relevant or innovative.
Would love to hear ideas on what other agencies or people in other industries are doing to package their capabilities in an eye catching technologically advanced way.
http://www2.aaaa.org/blogs/AAAA-Blogs/Lists/Posts/Post.aspx?ID=42#Comments
Wednesday, April 1, 2009
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