Friday, July 31, 2009

No talking at tweetups

I attended a tweetup or meetup (whichever you prefer) last night in Dumbo. Upon arriving in the very hot, echoey space (sans a/c), we were greeted with free cupcakes and cold beers. A+ for hospitality in the beginning. What the organizers don't get an A for is organizing a panel discussion in a large echoey space where no one could hear what was being said even with the help of a crappy PA system. Unlike most I decided to stay and tough it out in the hot space and try to meet a few new people and socialize with ones I was already acquainted with. I guess this was my mistake. Several times someone would yell over the loudspeaker that there was no talking and if you wanted to talk to take it outside. Really?

Finally frustrated I retreated to a corner of the room to talk to a few people and was summarily and rudely shushed by someone and told there was to be no talking. Really? No talking at a tweetup? That's a new one.

First of all if you are going to have a panel discussion that goes on ad nauseam maybe you should bill yourself that way and maybe provide a fan and some seats. Second how about not being rude to guests who schlepped from Manhattan in hopes of networking only to be shoved into an oven of a room and told no talking.

Good times had by all, thanks for the free beer!

Thursday, July 30, 2009

AR for the sake of AR?

Augmented Reality is such a cool new technology, so when I see it being used just for the sake of using it when it has no relation to a brand or it's messaging, it annoys me! UPS use of it, totally relevant, cool and useful. Always not so much, what in the world does this have to do with feminine protection? Why would this drive people to the site or engage them enough for them to forward it or even purchase the product?
Using technology for the sake of using it can sometimes pay off if it gets consumers interested in your product but when it's used in this manner i think it has the opposite effect. Nice try P&G maybe you should stick to traditional methods or use an agency that knows how to make effective use of technology.


Check out the agencyspy write up of this at http://www.mediabistro.com/agencyspy/campaigns/pgs_always_gets_into_augmented_reality_um_what_122972.asp

Thursday, July 23, 2009

Culture is our Business


Agent16's new website went live yesterday and I'm really excited about how great it looks. New UI, using a tumblr platform which will allow for blogs, RSS feeds and of course a tweet wall. The site is still in the beta stage and more updates will be added in the coming weeks.

I'm happy that we are now practicing what we preach. We've taken "Culture is our Business" and personified it not only through our work but through the platform in which you view it.

Please visit our site, order a book, download a whitepaper, read a case study, watch some awesome videos or just learn more about us.

www.agent16.com

Wednesday, July 22, 2009

Tuesday, July 21, 2009

New York, NY

I enjoyed this tweet so much I had to post it. Thanks @dens

Monday, July 20, 2009

Sixth Sense


Minority Report in the Real World

Friday, July 17, 2009